Calle Gravina , 4, 2º
03002 Alicante - España
formacion@icali.es
Telf: 965 20 21 37
Fax: 965 20 52 67


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There are only a few really vital aspects of pricing: The perceived value of your offering, the price point, the margin of profit, and the volume of sales. You can materially affect all of them unilaterally.

I ran across the above passage from Alan Weiss, author of Million Dollar Consulting: The Professional’s Guide to Growing a Practice nearly two years ago when I was attempting to articulate my thoughts about how to price e-learning. It struck me as a good framework at the time.

What you are able to charge for your e-learning offerings – or anything else, for that matter – is dependent upon the value your prospective customers place upon them. It is essential to recognize that this value is a dynamic phenomenon.

Teléfono: 965 20 21 37
Fax: 965 20 52 67
Email: colegio@icali.es
Email: postmaster@icali.es


Dirección:
Calle Gravina , 4, 2º
03002 Alicante



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